Professional fairs, market activations and destination events designed to connect South American producers with one of the region’s most dynamic markets.
5 selected projects
The Vinos & Negocios pavilion within ProWine São Paulo, Latin America’s leading professional wine and spirits fair.
The official Malbec World Day celebration in Brazil.
Professional seminars and tastings of wines from Argentina’s diverse terroirs for journalists and trade buyers from across Brazil.
Wines of Uruguay’s annual promotional tour in Brazil, one of the organisation’s key export markets.
The first week dedicated to encouraging wine consumption in São Paulo through restaurant activations, dinners, pairings and a major closing fair.
